Instagram Experiments with a New Feed Featuring Meta-Verified Content

Instagram, the photo and video-sharing social networking service, is currently experimenting with a new feed. This new development will highlight posts from Meta-verified users, according to a recent report. The change is part of Instagram's ongoing tests to improve the user experience and increase engagement on the platform.

The new Instagram feed, as per reports, is an option that users may select to view, which will present them with a compilation of posts from Meta-verified accounts. These are mainly accounts of celebrities, public figures, and brands that have been authenticated by Meta, the parent company of Instagram. The verification from Meta is typically represented by a blue tick next to the account name.

Instagram’s parent company, Meta, is always on the lookout for ways to enhance the user experience. This new test is part of that ongoing initiative. By offering a feed of verified content, Instagram aims to ensure users have access to authentic and high-quality content. It also aims to help users discover new content from verified accounts, thereby improving user engagement.

The new feature is currently being tested with a limited number of users. It has not yet been made clear when this feature will be rolled out to all users. Instagram often tests new features with a small group of users before making them available to the broader community. This approach allows the company to gather user feedback and make any necessary changes before rolling out the feature to everyone.

Instagram's experiment with a Meta-verified feed is an exciting development that could potentially enhance the user experience on the platform. It's a fresh approach to help users discover new content and engage more with verified accounts. As with any new feature, it will be interesting to see how it evolves based on user feedback and how it will impact the overall Instagram experience. Until then, users worldwide are eagerly waiting for the new feature, which promises to deliver a more streamlined and authentic browsing experience.

Mariana Rocha 25 Oct 2023