Meta All Set to Launch Web Version of Its Social Media Platform 'Threads'

Meta Platforms, the company formerly known as Facebook, is preparing to unveil the web version of its new social media platform, Threads. This move comes as a strategic decision to compete with X, previously known as Twitter, after the initial influx of users dwindled. While no specific date for the launch has been given, Instagram head Adam Mosseri indicated it could be imminent. Threads was originally launched as an app for Android and iOS on July 5th, quickly amassing 100 million users within the first five days. However, the initial hype soon faded as users migrated back to the more familiar platform, X. Within just over a month, the daily active users on the Android app saw a significant drop from 49.3 million at its peak to 10.3 million, as per a report by the analytics platform Similarweb dated August 10. Despite this decline in user engagement, Meta is not slowing down in its efforts. The company is rapidly introducing new features to Threads. The platform now provides the option to set post notifications for accounts and view them in a sort of chronological feed. Furthermore, Threads is also slated to introduce a more refined search feature that would allow users to look for specific posts and not just accounts. In addition to these updates, last week, Meta unveiled several other features for Threads. These include the ability to share posts directly on Instagram DMs, create custom alt-text for photos and videos, and a mention button to tag someone's account. The introduction of the web version for Threads is a clear signal of Meta's determination to make the platform more valuable for power users such as brands, company accounts, advertisers, and journalists. As the competition in the social media landscape intensifies, it remains to be seen how this development will impact the user base and overall growth of Threads. What are your thoughts on the upcoming web version of Threads? Do you think it will be able to compete with the likes of X? Let us know in the comments below.

Mariana Rocha 21 Aug 2023